Professionals in Scent Experience & Scent Marketing

Professionals in Scent Experience & Scent Marketing

AllSens is the most closely linked sense to our memories and emotions, which makes it a powerful tool to enhance branding, attract consumers, and create memorable experiences. Yet, scent is often overlooked as a marketing element in favor of visual branding, music and ambiance design. This is a huge missed opportunity.

According to research, humans only remember 5% of what they see, 2% of what they hear and 1% of what they touch; however, 35% of what they smell remains in their memory. This is why scents have a significant impact on our perception of places, people and things. When a business uses scent as a part of its brand strategy, it can increase product sales, customer loyalty, and even brand value.

When using a scent as part of your brand strategy, you must first identify your goals and target audience. Once you understand your business and customers, a professional perfumer can help you develop or choose a fragrance that is aligned with your brand identity and can create the right emotions and memories for your customers.

Transforming Spaces with Scent: Expert Strategies for Memorable Experiences

In a world of “millennial blanding,” where logos, fonts and aesthetics have all become stale and overused, it’s important for brands to distinguish themselves with unique, memorable experiences that can be shared across platforms. Whether you’re creating an online store, an experiential event or a physical space, harnessing the power of scent can elevate your experience and make your business stand out from the crowd.

Leave a Reply

Your email address will not be published. Required fields are marked *

Posted by: serendipitytheat on