Campground Marketing – How to Attract Campers and RV Park Guests
Campground Marketing is a popular activity for people of all ages and lifestyles. In fact, many families spend a large percentage of their vacation time at campgrounds and RV parks. Campground Marketing is essential for attracting these guests and keeping them coming back again and again.
The first step to a strong Campground Marketing strategy is determining who your ideal customers are. This can be done through a combination of demographic, psychographic and behavioral data analysis. Once you have a clear picture of your target audience, the next step is to decide how you want to reach them. This could be through social media, email, direct mail, or paid search engine advertising.
Campground Marketing on a Budget: Effective Strategies for Small Operators
Having a robust online presence is an important part of Campground Marketing. Having an easy-to-use, mobile-friendly website is a must. In addition, having a Facebook page and an Instagram account are both excellent ways to connect with potential and past camping guests. Make sure you claim your business’s Facebook page, update it regularly and have a clear call to action that invites people to book a reservation with your campground.
Another great way to market your campground is to demonstrate your dedication to the local community. Sponsor charity events in town, set up a booth at area festivals and contact local media to gain visibility. This will help you stay “top of mind” for people planning a getaway to the country or looking for a nearby campground to host a company retreat.